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December 2011 - January 2012 Vol.16/17 No.12/1

Mainland’s unstoppable juggernaut of consumerism

Category: China
By Maya Ando

Leading brands see China as the ‘jewel in the crown’

With consumerism rampant in China, the country’s appetite not only for commodities and raw materials, but for mainstream luxury goods as well, has shown remarkable growth, to the point that the Mainland is now the second largest market in the world.

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