Eastspring Investments Berhad hires chief sales and marketing officer

08 November 2013   Category: News, Asia, Malaysia   By Asia Asset Management

Eastspring Investments Berhad has appointed Yap Siok Hoon as chief sales and marketing officer, Malaysia, effective immediately.

Reporting to Lynn Cheah, chief executive officer, Ms. Yap will oversee both the retail business and direct sales divisions; working closely with Ms. Cheah to build stronger distribution channels through product solutions, effective sales strategies and support.

Ms. Yap brings with her more than 16 years of financial industry experience covering sales and marketing, distribution channel development, training and product development.

“We are delighted to have someone of Siok Hoon’s broad experience and calibre joining our team. Siok Hoon will be able to build a strong sales culture within the team, strengthen the company’s core competency and further enhance our brand positioning which is in line with our continued growth ambitions,” said Ms. Cheah.

Most recently, Ms. Yap was the head of retail client solutions and services at Kenanga Investors where she was responsible for the distribution of funds. Prior to joining Kenanga, she was with Hong Leong Asset Management, where she led the company’s expansion of distribution, product and marketing.

Eastspring Investments Berhad offers a comprehensive range of unit trust funds and manages customised portfolio mandates for institutions of approximately 22 billion ringgit (US$6.9 billion) as at June 30, 2013. The company’s team of about 100 employees is responsible for the management of 27 unit trust funds and four wholesale funds available through direct agents and key bank distribution partners.