Manulife appoints executive VP and chief marketing officer, Asia
12 March 2013
By Asia Asset Management
Manulife Financial has hired Philip Hampden-Smith as executive vice president and chief marketing officer, Asia. In the newly created role, he will be responsible for agency development, channel development, communications and branding, wealth management and product strategy for Manulife’s operations in 11 territories across Asia.
“We are delighted to have an individual of Philip’s calibre and experience leading corporate marketing,” said Robert A Cook, president and chief executive officer, Manulife Asia. “We are building Manulife into a premier, pan-Asia financial services organisation. Philip’s strong strategic, leadership and team-building skills, combined with deep experience and knowledge of markets and customers in Asia, mean he is well suited to be our new CMO."
Mr. Hampden-Smith has more than 30 years of experience in financial services. He first joined Manulife in Hong Kong in 1996 as president and CEO of investment operations. In 2006 he was appointed executive vice president and general manager, Southeast Asia, heading up seven markets. Under his leadership, Manulife has rapidly expanded in the region, nearly tripling the size of its agency and entering into a range of major strategic alliances.
Mr. Hampden-Smith said: “This is a great chance to leverage the scale and talents of Manulife Asia as we seek to make the most of explosive growth in demand in Asia over the coming years. Grasping that opportunity will mean striving harder to win customers’ trust and loyalty, their hearts as well as their minds. I am looking forward to working with colleagues across our 11 markets in Asia.” Mr. Hampden-Smith will continue to be based in Singapore and report directly to Mr. Cook.
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