Index provider Stoxx unveils Chinese brand

09 May 2014   Category: News, Asia, China, Global, Europe   By Asia Asset Management

Stoxx, the Switzerland-based index provider, has unveiled a dedicated Chinese brand as part of its strategy for the region.

The company, which has strong presence in Europe through its Euro Stoxx 50 and Stoxx Europe 50 indices, will from now go by the name of ‘Shi Tuo’ in the Greater China region, which includes Hong Kong and Taiwan.

The company said the new label embodies “force, power and momentum” and the “spirit of an explorer, pioneer, innovator”.

“As our business grows in China, the importance of having a local version of our brand has become very clear to us. The launch of the Chinese version of our name… reflects our commitment to the Chinese market and our growing presence in it,” said Hartmut Graf, chief executive officer, Stoxx.

Stoxx opened its office in Hong Kong in 2011, and the following year licensed its German blue-chip index DAX to Hua An Funds for the first DAX ETF in the Mainland. In early 2013, its Euro Stoxx 50 Index was licensed to China Universal for an ETF, while its Stoxx Europe 50 has also been licensed to ICBC Credit Suisse.