Hong Kong’s BEA Union Investment Management is seeking to collaborate with other financial institutions to develop new products, and also plans to expand into new markets like the Middle East.
The move aligns with its recent rebranding featuring a new logo and tagline – ‘opportunity in partnership’ – according to Janet Li, BEA Union’s chief executive officer.
“We’re actively exploring opportunities to partner with other financial institutions and platforms in product development and distribution, and expanding into new markets,” Li tells Asia Asset Management.
“The company is focused on expanding its operations into the Middle East and other promising regions with customised solutions for local investors,” she says.
According to Li, the firm is already in discussions with several financial institutions and hopes to finalise some deals over the next 12 months.
BEA Union Investment is a joint venture between local lender Bank of East Asia and Germany’s Union Investment Group, with US$11.6 billion of assets under management as of September 2025.
