Nasdaq-listed NIP Group, a digital entertainment firm co-founded by Mario Ho, the youngest son of Macau casino tycoon Stanley Ho, has formed a five-year partnership with the Abu Dhabi Investment Office, a move that will open up esports and gaming opportunities worth as much as US$40 million for the firm.
Sweden-based NIP will advise the office, a government entity responsible for attracting and facilitating investments in Abu Dhabi, on gaming and esports strategy in the emirate.
In a statement on January 22, the company says it will also establish its global headquarters in Abu Dhabi and increase capacity across the esports and gaming businesses in the Middle East.
“Abu Dhabi Investment will support the company with access to financial and non-financial growth opportunities valued at up to $40 million over a four-year period,” NIP says.
According to Mario Ho, the firm’s chairman and co-chief executive, “by creating new jobs and amplifying Abu Dhabi’s leadership in esports and gaming, we aim to empower a new generation of professionals who will drive the gaming and entertainment sector forward in the Middle East and beyond”.
Ho co-founded NIP in 2023. It was listed on Nasdaq in July 2024.
